Published today (February 27, 2013) on Business Insider:
Soon Everyone Will Be Using UltraViolet To Watch Movies On-The-Go By Kirsten Acuna
[Excerpt]
If you've purchased a DVD in the past few months, you've probably noticed a small sticker in the lower right hand corner of the film box telling you to try out Ultraviolet (UV).
Inside, you'll see a single sheet of purple and yellow paper with a confirmation code pointing you toward an UltraViolet site.
Here's what it's all about.
UltraViolet service allows you to take your film collection with you on the go. It's an authentication system that verifies film purchases and enables you to watch your movies across any mobile device from any location.
We spoke with the mind behind UltraViolet, Digital Entertainment Content Ecosystem (DECE) president and chief digital strategy officer at Sony Pictures, Mitch Singer, to find out more about the creation of UV and why this is the next frontier for movie viewing.
"The motion picture industry has basically decided, given the technological advances, that it doesn't make any sense in a digital world to force consumers to buy the same movie over and over again," Singer tells Business Insider.
"We know we're in a cloud environment, so, if we could create an environment where no matter where you are in the world, you just put in your credentials, the device or service you happen to be on looks in the cloud, sees what movies you have in your collection, populates the screen for you, and now you can watch any movie you want."
-- DECE president, Mitch Singer
Read the complete article: BUSINESS INSIDER
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